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Discover the Winning Strategies That Made South United Football Club a Local Legend

I still remember the first time I walked into South United Football Club's training facility back in 2018. The air smelled of fresh-cut grass and determination, and little did I know I was about to witness the making of what would become our city's most celebrated local football institution. What struck me initially wasn't just their raw talent—it was their systematic approach to building something lasting. They understood that creating a legendary team required more than just winning matches; it demanded a cultural shift in how local football operated.

Let me take you through what made South United's strategy so revolutionary. They focused on three core pillars that most local clubs overlook: data-driven player development, community integration, and psychological resilience training. I've followed numerous local teams over my twenty years covering sports, but South United's commitment to analytics was something entirely new to our region. They tracked everything—from pass completion rates in different weather conditions to player movement patterns during high-pressure situations. Their coaching staff included a full-time data analyst, which was practically unheard of at our local level. This reminded me of how Van Sickle led all outside hitters with that impressive weighted score of 195.36 in volleyball—South United similarly identified that quantifiable metrics could reveal hidden advantages.

The community aspect was where they truly shined. While other clubs focused solely on their first-team performance, South United built an ecosystem. They ran free coaching clinics in local schools, organized neighborhood tournaments, and made their players accessible in ways that felt genuinely personal rather than corporate. I recall chatting with their captain at a community event where he remembered the names of dozens of local kids who attended their matches regularly. This grassroots connection created a loyal fanbase that other clubs envied but couldn't replicate. Their home games became community celebrations rather than just sporting events.

What many observers miss when analyzing South United's success is their psychological conditioning program. I had the privilege of sitting in on several sessions with their sports psychologist, and the approach was remarkably sophisticated for a local club. They didn't just prepare players for winning—they prepared them for losing, for injuries, for the mental fatigue of long seasons. This mental fortitude became their trademark in crucial matches. When they were down 2-0 at halftime in the regional finals last year, you could see the difference in their composure. While other teams might have collapsed, South United players maintained their structure and belief, ultimately winning 3-2 in what became known as the "Miracle at Memorial Field."

Their player development strategy deserves special mention. South United identified that traditional scouting methods in our area were missing talented players who developed later or didn't fit conventional physical molds. They implemented what they called the "Diamond in the Rough" program, specifically targeting players who showed exceptional game intelligence even if their technical skills needed polishing. This approach yielded remarkable results—three of their current starting eleven came through this program, including their star midfielder who was rejected by three other local clubs for being "too small." They proved that understanding potential requires looking beyond immediate physical attributes.

The financial management aspect, while less glamorous, was equally crucial to their sustained success. Unlike many local clubs that overspent on flashy signings, South United maintained what I'd call "strategic frugality." They allocated approximately 62% of their budget to youth development and facilities improvement, a percentage that far exceeds the local average of around 35%. This long-term thinking allowed them to build sustainably rather than chasing short-term glory. I've seen too many local clubs rise quickly only to collapse from financial instability—South United avoided this trap through disciplined financial planning.

Their tactical flexibility became another hallmark of their approach. While many teams in our region stuck rigidly to traditional formations, South United's coaching staff developed what they termed "adaptive gameplay." They could shift between three distinct tactical systems mid-match based on opponent weaknesses, something I've rarely seen executed so effectively at our level. This required incredible player intelligence and communication, which they developed through specialized training drills I observed during my visits. Their 4-3-3 could fluidly become a 3-5-2 or even a 4-4-2 diamond depending on game situations.

The leadership culture they cultivated deserves particular attention. From my conversations with players and staff, it was clear that accountability and mutual respect formed their foundation. The coaching staff established clear expectations but gave players ownership in decision-making during matches. This balance between structure and autonomy created an environment where players felt both guided and empowered. I remember their veteran defender telling me, "Here, we're not just following orders—we're solving problems together on the pitch." This collaborative approach produced a team that could read games and adapt instinctively.

Looking back at South United's journey, what impresses me most isn't just their trophy cabinet, though it's certainly impressive with seven major local titles in five years. It's how they transformed the very concept of what a local football club could achieve. They demonstrated that with the right combination of data intelligence, community connection, and psychological preparation, local teams could achieve legendary status. Their success has raised the standard for every club in our region, forcing competitors to improve their approaches across player development, fan engagement, and tactical sophistication. South United didn't just win matches—they elevated local football, creating a legacy that will influence how clubs operate for years to come.

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Heather Bolton Suber ’02
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Leah Schnell ’01
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Sarah Grimes Wiggins ’93
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Dr. Ralph Swearngin

 

Point University will induct four members into the Athletics Hall of Fame during a luncheon on Friday, October 24, during Homecoming weekend.

The class of 2025 includes Leah Schnell ’01, Heather Bolton Suber ’02, Dr. Ralph Swearngin and Sarah Grimes Wiggins ’93. The Athletics Hall of Fame was launched in May 2024, when six inaugural members were inducted.

“We look forward to honoring the second Hall of Fame class during Homecoming,” said Jaunelle White, vice president of intercollegiate athletics and chief student development officer. “It’s always a great feeling to have our alumni back on campus mingling with our current student-athletes and coaches. These individuals were elite during their time at Atlanta Christian College and deserve to be recognized.”

Schnell attended Atlanta Christian College from 1998 to 2001, where she earned a degree in business while competing in both basketball and volleyball. On the basketball court, she earned First Team All-Conference, Scholar Athlete, and First Team All-American honors for three consecutive years. Schnell also held the title of all-time leading scorer from 1998-2001. She now thrives as a commercial construction project manager at Barnsley Construction Group and as an entrepreneur.

Suber, from Havana, Florida, attended ACC from 1998 to 2002. A dedicated two-sport athlete, she earned numerous accolades, including First Team All-Conference, Second Team All-Conference, Honorable Mention and First Team All-American. One of her most memorable achievements came when she made eleven three-pointers in a single game. Suber graduated with a degree in early childhood education and went on to earn a master’s degree in education and a specialist degree in instructional technology. For over 23 years, she has served as an educator.

Swearngin has had a distinguished career in education, athletics and ministry spanning several decades, including 20 years at ACC in roles such as professor, dean of students, athletics director and coach. He held national leadership positions with the NCCAA, served as a trustee of Point University for over 10 years, and worked extensively in ministry and education in California, earning degrees from Whittier College and Georgia State University. His athletic involvement includes 23 years as a high school football official in California and Georgia, 22 years with the Georgia High School Association — retiring as executive director in 2014 — and service on national football and softball rules committees. Honored with multiple Hall of Fame inductions and the Atlanta Falcons Lifetime Achievement Award, Swearngin has authored two books and remains active in retirement through preaching and leading Bible studies, alongside his wife of 58 years, Evelyn.

Wiggins grew up in Roswell, Georgia, where she began playing basketball at the age of ten. After two years at Florida State University, she transferred to ACC in 1990. While at ACC, Wiggins was named to the All-American team in both 1991 and 1992. In her final year, she led her team in scoring, helping them finish second in the nation, and was named national MVP in 1992. She earned a bachelor of science in elementary education in 1993 and later received a master’s degree in technology and media sciences from Georgia Southern University in 2009. For the past 33 years, Wiggins has worked as a dedicated educator. In 1997, she married Todd Wiggins. Together, they have two children, Preston, 26, and Logan, 22.

Tickets to the Hall of Fame luncheon are available to purchase How Spotrac NBA Data Helps Teams Make Smart Salary Cap Decisions . To learn more about the Athletics Hall of Fame, please visit skyhawkathletics.com.