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PBA Conference 2024: Essential Strategies for Professional Growth and Networking Success

I still remember walking into my first PBA conference back in 2016, feeling both excited and completely overwhelmed. The energy was electric, but I had no clear strategy for making the most of the experience. Fast forward to today, and I've developed approaches that have transformed how I approach professional gatherings like the upcoming PBA Conference 2024. What I've learned through years of attending these events is that growth and networking success don't happen by accident—they require intentional strategies that blend preparation with adaptability.

Let me share something fascinating I observed while analyzing player performance data recently. Jazul, who's been with his team since 2017 alongside Jason Perkins, averaged what might seem like modest numbers at first glance—just 6.4 points across 33 games. But here's what caught my attention: he simultaneously led his team with 37 three-pointers and 12 four-pointers last season with the Fuelmasters. Now, you might wonder what basketball statistics have to do with professional development. Everything, actually. Jazul's situation perfectly illustrates a crucial professional growth principle—sometimes the metrics that seem most obvious (like total points) don't tell the full story of someone's value. His specialized shooting skills made him indispensable despite not being the highest scorer. This translates directly to our professional lives—we often focus on the most visible achievements while overlooking the specialized skills that truly differentiate us.

When I think about professional growth strategies for the PBA Conference 2024, I keep coming back to the importance of developing your unique professional "shot." Just like Jazul identified and perfected his three-point and four-point capabilities, we need to identify and cultivate our distinctive professional strengths. I've made it a practice before every major conference to honestly assess what I bring to the table that's both valuable and somewhat rare in my field. For me, it's been the ability to translate complex data into actionable business insights—my version of a professional four-pointer, if you will. At last year's conference, this focus helped me initiate conversations with three major industry players who specifically needed that skill set, leading to two consulting contracts and one ongoing collaboration.

Networking success, in my experience, follows a similar pattern of strategic specialization combined with genuine connection. I've completely moved away from the superficial approach of collecting as many business cards as possible. Instead, I identify 8-10 people beforehand whose work genuinely interests me and make meaningful connections with them. Last conference, I spent forty-five minutes discussing industry trends with a developer whose work I'd been following for years—that single conversation has since evolved into a mentorship that's profoundly impacted my career direction. The quality of connections absolutely trumps quantity every time, though I'd recommend aiming for at least 5-7 substantial conversations throughout the event.

What many professionals underestimate is the preparation phase. I typically spend about 12-15 hours over the two weeks before a conference reviewing attendee lists, recent industry developments, and preparing thoughtful questions. This isn't about being calculating—it's about respecting other people's time by having meaningful topics ready to discuss. I also identify 3-4 sessions that align with my growth objectives and commit to not just passively attending but actively participating. At the 2022 conference, asking a thoughtful question during a panel discussion led to three separate professionals approaching me afterward, including one who later offered me a speaking opportunity at their organization's event.

The follow-through is where most people drop the ball, and I'll admit I used to be terrible at this. Now, I block out two hours immediately after the conference to send personalized follow-up emails referencing specific points from our conversations. The response rate when I include personal details? Around 68%. When I send generic "nice to meet you" messages? Maybe 12%. Those numbers convinced me to never skip proper follow-up again. I also connect on professional platforms within 48 hours while the conversation is still fresh in both our minds.

There's an art to balancing structure with spontaneity at these events. While I plan my key sessions and target connections, I always leave room for unexpected opportunities. Some of my most valuable conference experiences have come from impromptu conversations during coffee breaks or accepting last-minute invitations to informal gatherings. Last year, I skipped a planned session to continue a fascinating discussion about emerging technologies with a group I'd just met—that decision directly led to a collaboration that's still ongoing today.

As we approach PBA Conference 2024, I'm refining my approach based on what's worked and what hasn't. I'm paying particular attention to virtual components since hybrid attendance seems here to stay, and I've found that engaging meaningfully through digital platforms requires slightly different strategies. What hasn't changed is the fundamental truth that professional growth stems from genuine connections, shared learning, and the courage to showcase your unique value—much like Jazul's specialized shooting skills that made him stand out despite not having the flashiest stats. The conferences that have transformed my career weren't about collecting the most contacts but about forming the right connections and demonstrating distinctive value. That's the approach I'll be bringing to PBA Conference 2024, and I'm genuinely excited to see what growth opportunities emerge from applying these refined strategies.

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Heather Bolton Suber ’02
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Leah Schnell ’01
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Sarah Grimes Wiggins ’93
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Dr. Ralph Swearngin

 

Point University will induct four members into the Athletics Hall of Fame during a luncheon on Friday, October 24, during Homecoming weekend.

The class of 2025 includes Leah Schnell ’01, Heather Bolton Suber ’02, Dr. Ralph Swearngin and Sarah Grimes Wiggins ’93. The Athletics Hall of Fame was launched in May 2024, when six inaugural members were inducted.

“We look forward to honoring the second Hall of Fame class during Homecoming,” said Jaunelle White, vice president of intercollegiate athletics and chief student development officer. “It’s always a great feeling to have our alumni back on campus mingling with our current student-athletes and coaches. These individuals were elite during their time at Atlanta Christian College and deserve to be recognized.”

Schnell attended Atlanta Christian College from 1998 to 2001, where she earned a degree in business while competing in both basketball and volleyball. On the basketball court, she earned First Team All-Conference, Scholar Athlete, and First Team All-American honors for three consecutive years. Schnell also held the title of all-time leading scorer from 1998-2001. She now thrives as a commercial construction project manager at Barnsley Construction Group and as an entrepreneur.

Suber, from Havana, Florida, attended ACC from 1998 to 2002. A dedicated two-sport athlete, she earned numerous accolades, including First Team All-Conference, Second Team All-Conference, Honorable Mention and First Team All-American. One of her most memorable achievements came when she made eleven three-pointers in a single game. Suber graduated with a degree in early childhood education and went on to earn a master’s degree in education and a specialist degree in instructional technology. For over 23 years, she has served as an educator.

Swearngin has had a distinguished career in education, athletics and ministry spanning several decades, including 20 years at ACC in roles such as professor, dean of students, athletics director and coach. He held national leadership positions with the NCCAA, served as a trustee of Point University for over 10 years, and worked extensively in ministry and education in California, earning degrees from Whittier College and Georgia State University. His athletic involvement includes 23 years as a high school football official in California and Georgia, 22 years with the Georgia High School Association — retiring as executive director in 2014 — and service on national football and softball rules committees. Honored with multiple Hall of Fame inductions and the Atlanta Falcons Lifetime Achievement Award, Swearngin has authored two books and remains active in retirement through preaching and leading Bible studies, alongside his wife of 58 years, Evelyn.

Wiggins grew up in Roswell, Georgia, where she began playing basketball at the age of ten. After two years at Florida State University, she transferred to ACC in 1990. While at ACC, Wiggins was named to the All-American team in both 1991 and 1992. In her final year, she led her team in scoring, helping them finish second in the nation, and was named national MVP in 1992. She earned a bachelor of science in elementary education in 1993 and later received a master’s degree in technology and media sciences from Georgia Southern University in 2009. For the past 33 years, Wiggins has worked as a dedicated educator. In 1997, she married Todd Wiggins. Together, they have two children, Preston, 26, and Logan, 22.

Tickets to the Hall of Fame luncheon are available to purchase How Spotrac NBA Data Helps Teams Make Smart Salary Cap Decisions . To learn more about the Athletics Hall of Fame, please visit skyhawkathletics.com.