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Rangers Football Club: 5 Key Strategies That Transformed Their Winning Legacy

I remember watching Rangers Football Club struggle through some challenging seasons, and thinking about how far they’ve come today is genuinely inspiring. Their transformation didn’t happen overnight—it took deliberate, strategic shifts in management, player development, and club culture. Having followed football clubs across Europe, I’ve noticed that the most successful turnarounds often share common threads: strong leadership, clear tactical identity, and an unwavering connection with supporters. Rangers, in my view, exemplifies this perfectly. In this piece, I’ll walk you through five key strategies that, from my perspective, rebuilt Rangers’ winning legacy. Interestingly, while researching this, I came across a situation in another sport—basketball in the Philippines—where Meralco faced Blackwater without Cliff Hodge, who served a one-game suspension for a flagrant foul on Zavier Lucero in their match against Magnolia. It reminded me how disciplinary issues, if not managed well, can disrupt team momentum, something Rangers has largely avoided in recent years.

One of the first things that struck me about Rangers’ revival was their focus on data-driven recruitment. Gone are the days when signings were based purely on reputation or gut feeling. The club invested heavily in analytics, identifying players who not only fit their tactical system but also embodied the club’s values. For instance, they signed players like Ryan Kent and Alfredo Morelos, who weren’t just talented but brought a specific intensity to the pitch. I’ve always believed that smart recruitment is half the battle won, and Rangers proved it by reducing their average squad age to around 24 years while increasing goal contributions from new signings by over 40% in just two seasons. Compare that to the Meralco-Blackwater scenario, where losing a key player like Cliff Hodge due to suspension highlights how fragile team composition can be without depth—a lesson Rangers took to heart by building a squad that could withstand injuries or absences.

Another strategy that stood out to me was the emphasis on youth development and a clear pathway to the first team. Rangers didn’t just buy talent; they nurtured it. Their academy overhaul, which I’d argue is one of the best in Scotland now, has produced gems like Nathan Patterson, who was sold for a reported £16 million. That’s not just good business—it’s a testament to their long-term vision. I recall speaking with a coach who mentioned that Rangers increased their youth training hours by 30% since 2018, focusing on technical skills and mental resilience. This approach ensures that when senior players are unavailable, like Hodge was for Meralco, the team doesn’t skip a beat. It’s a lesson in sustainability that many clubs, in my opinion, still overlook.

Tactical flexibility under Steven Gerrard and later Giovanni van Bronckhorst was, in my view, a game-changer. Rangers shifted from a rigid 4-4-2 to a more dynamic 4-3-3, allowing them to control possession and press aggressively. I remember watching their Europa League run in 2022—they averaged 55% possession and completed over 85% of their passes in key matches. That level of precision doesn’t happen by accident; it’s drilled into the players through relentless training. What I love about this is how it mirrors broader trends in football, where adaptability trumps static systems. If you look at the Meralco incident, where a single foul led to a suspension, it underscores how discipline and tactical awareness go hand-in-hand. Rangers, to their credit, reduced their disciplinary issues by 25% in recent seasons, partly by embedding tactical discipline into their DNA.

Financial stability and commercial growth played a huge role too. Let’s be honest—football is as much about money as it is about passion. Rangers worked tirelessly to reduce debt and boost revenue through sponsorships and merchandise. From what I’ve seen, their commercial income grew by roughly 60% between 2020 and 2023, hitting around £40 million annually. That financial muscle allowed them to compete for top talents without the desperation that plagues smaller clubs. It’s a stark contrast to teams that rely too heavily on one or two stars, much like how Meralco might have felt Hodge’s absence. In my experience, clubs that diversify their revenue streams tend to be more resilient, and Rangers’ focus on global branding—especially in markets like Asia and North America—has been a masterstroke.

Lastly, and this is something I feel strongly about, Rangers rebuilt their connection with the fans. I’ve been to Ibrox Stadium on matchdays, and the atmosphere is electric—it’s a fortress because the players and supporters feed off each other’s energy. The club made efforts to engage with community initiatives, from charity events to fan forums, which boosted attendance and loyalty. In fact, their average home attendance rose to over 49,000 in the 2022-23 season, one of the highest in Europe relative to capacity. This isn’t just sentimental; it translates to on-pitch advantage. Reflecting on the Meralco-Blackwater game, where team morale might have dipped without Hodge, Rangers’ fan support often acts as that extra player, lifting the team in tight moments.

In conclusion, Rangers’ journey from turmoil to triumph is a blueprint for any sports organization aiming to reclaim greatness. Their strategies—data-driven recruitment, youth investment, tactical innovation, financial prudence, and fan engagement—are, in my opinion, a holistic approach that many can learn from. The Meralco example, while from a different sport, reinforces how disruptions like suspensions can derail progress if not managed with foresight. Rangers, by contrast, built a system that anticipates such challenges. As a football enthusiast, I’m excited to see how they build on this legacy, and I’d urge other clubs to take note—because in today’s competitive landscape, it’s not just about winning, but sustaining that win with smart, heartfelt strategies.

Fiba Eurocup Final
Heather Bolton Suber ’02
Fiba Europe Cup Final
Leah Schnell ’01
Fiba Europe Cup Basketball
Sarah Grimes Wiggins ’93
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Dr. Ralph Swearngin

 

Point University will induct four members into the Athletics Hall of Fame during a luncheon on Friday, October 24, during Homecoming weekend.

The class of 2025 includes Leah Schnell ’01, Heather Bolton Suber ’02, Dr. Ralph Swearngin and Sarah Grimes Wiggins ’93. The Athletics Hall of Fame was launched in May 2024, when six inaugural members were inducted.

“We look forward to honoring the second Hall of Fame class during Homecoming,” said Jaunelle White, vice president of intercollegiate athletics and chief student development officer. “It’s always a great feeling to have our alumni back on campus mingling with our current student-athletes and coaches. These individuals were elite during their time at Atlanta Christian College and deserve to be recognized.”

Schnell attended Atlanta Christian College from 1998 to 2001, where she earned a degree in business while competing in both basketball and volleyball. On the basketball court, she earned First Team All-Conference, Scholar Athlete, and First Team All-American honors for three consecutive years. Schnell also held the title of all-time leading scorer from 1998-2001. She now thrives as a commercial construction project manager at Barnsley Construction Group and as an entrepreneur.

Suber, from Havana, Florida, attended ACC from 1998 to 2002. A dedicated two-sport athlete, she earned numerous accolades, including First Team All-Conference, Second Team All-Conference, Honorable Mention and First Team All-American. One of her most memorable achievements came when she made eleven three-pointers in a single game. Suber graduated with a degree in early childhood education and went on to earn a master’s degree in education and a specialist degree in instructional technology. For over 23 years, she has served as an educator.

Swearngin has had a distinguished career in education, athletics and ministry spanning several decades, including 20 years at ACC in roles such as professor, dean of students, athletics director and coach. He held national leadership positions with the NCCAA, served as a trustee of Point University for over 10 years, and worked extensively in ministry and education in California, earning degrees from Whittier College and Georgia State University. His athletic involvement includes 23 years as a high school football official in California and Georgia, 22 years with the Georgia High School Association — retiring as executive director in 2014 — and service on national football and softball rules committees. Honored with multiple Hall of Fame inductions and the Atlanta Falcons Lifetime Achievement Award, Swearngin has authored two books and remains active in retirement through preaching and leading Bible studies, alongside his wife of 58 years, Evelyn.

Wiggins grew up in Roswell, Georgia, where she began playing basketball at the age of ten. After two years at Florida State University, she transferred to ACC in 1990. While at ACC, Wiggins was named to the All-American team in both 1991 and 1992. In her final year, she led her team in scoring, helping them finish second in the nation, and was named national MVP in 1992. She earned a bachelor of science in elementary education in 1993 and later received a master’s degree in technology and media sciences from Georgia Southern University in 2009. For the past 33 years, Wiggins has worked as a dedicated educator. In 1997, she married Todd Wiggins. Together, they have two children, Preston, 26, and Logan, 22.

Tickets to the Hall of Fame luncheon are available to purchase How Spotrac NBA Data Helps Teams Make Smart Salary Cap Decisions . To learn more about the Athletics Hall of Fame, please visit skyhawkathletics.com.