Fiba Europe Cup Basketball

What Does a PBA Staff Actually Do? Discover Their Key Roles and Daily Tasks

As I watched the nail-biting NCAA finals between College of St. Benilde and National University, something struck me beyond the spectacular game-winning plays. While everyone focused on the star players, my eyes kept drifting to the sidelines where a team of PBA staff members worked with almost choreographed precision. What does a PBA staff actually do? I found myself wondering as I observed their constant movement between timeouts. Most basketball fans only see the glamorous side - the players, the cheers, the dramatic buzzer-beaters. But having worked closely with sports organizations for over a decade, I can tell you there's an entire ecosystem operating behind those flashing lights.

Let me take you back to that championship game where First State University, the back-to-back defending champion, leaned on Gerry Abadiano and Gani Stevens to fight off very game Benilde, 82-80. While the players deserved every bit of praise for that performance, what fascinated me was the invisible machinery that made such high-stakes basketball possible. During critical moments, I counted at least twelve different PBA staff members performing distinct roles simultaneously - from the statistician frantically updating player efficiency ratings to the equipment manager ensuring the court stayed dry despite players' sweat. These professionals work in what I like to call "organized chaos," where every second counts and every detail matters.

The morning of a game day typically starts around 7 AM for most PBA staff, though I've known some who arrive as early as 5:30 AM when dealing with special events. They're the first to arrive and last to leave, often working 14-hour days during the season. I remember chatting with a veteran court coordinator who shared that his team typically walks about 8 miles per game day just checking every inch of the playing surface. What does a PBA staff actually do during these marathon sessions? They're essentially the architects of the basketball experience - from ensuring the hardwood meets specific bounce standards to coordinating the halftime shows that keep fans engaged.

During timeouts in that thrilling Benilde-NU matchup, I noticed something most spectators miss. While coaches huddled with players, three different PBA staff members were performing what looked like a perfectly timed dance - one wiping moisture from the court, another delivering water bottles with precision, and a third coordinating with the scoreboard operator. This level of synchronization doesn't happen by accident. It's the result of what I estimate to be over 200 hours of training and rehearsals per season. Having observed numerous leagues across Southeast Asia, I can confidently say the PBA's operational standards rank among the most professional I've encountered.

The statistical and analytics team represents another crucial component that often goes unnoticed. In that championship game alone, they tracked approximately 150 different data points per possession - from shot locations to defensive rotations. What does a PBA staff actually do with all this information? They're not just collecting numbers; they're building narratives and strategic insights that coaches use to adjust their game plans. I've sat in on post-game analysis sessions where these staff members break down every possession with surgical precision, often working until 2 AM to prepare reports for the next day's practice.

Media and communications form another critical arm of the PBA machinery. During the finals, I counted at least 23 different media outlets being coordinated simultaneously. The communications team handled over 300 credential requests and coordinated approximately 45 post-game interviews in what amounted to a logistical masterpiece. From my perspective, their ability to manage this media circus while maintaining the league's brand messaging deserves far more recognition than it typically receives.

Player development staff work year-round on aspects fans rarely consider. I've watched them organize nutrition plans, coordinate language lessons for international players, and even arrange financial literacy workshops. Their work continues long after the final buzzer sounds. In fact, I'd argue that about 70% of their most important work happens completely away from public view - during offseason training camps, film study sessions, and community outreach programs that build the league's connection with its fanbase.

The business operations side represents what I consider the engine room of the entire organization. These are the people negotiating sponsorship deals, managing ticket sales that can reach 15,000 per game during playoffs, and coordinating with broadcast partners reaching millions of viewers. What does a PBA staff actually do to keep this financial ecosystem healthy? They're constantly innovating revenue streams - from digital content platforms to merchandise sales that, based on my observations, have grown approximately 40% year-over-year since the pandemic restrictions eased.

Reflecting on that championship game where First State University secured their back-to-back title, I'm reminded that basketball is more than just five players on court. It's an ecosystem supported by what I estimate to be about 200 dedicated staff members working across 18 different departments. Their coordination creates the seamless experience we often take for granted as spectators. The next time you watch a game-winning shot like Gerry Abadiano's clutch baskets, take a moment to appreciate the invisible hands that made that moment possible. Because in basketball, as in life, the stars may shine brightest, but it's the supporting cast that creates the stage for greatness.

Fiba Eurocup Final
Heather Bolton Suber ’02
Fiba Europe Cup Final
Leah Schnell ’01
Fiba Europe Cup Basketball
Sarah Grimes Wiggins ’93
Fiba Eurocup Final
Dr. Ralph Swearngin

 

Point University will induct four members into the Athletics Hall of Fame during a luncheon on Friday, October 24, during Homecoming weekend.

The class of 2025 includes Leah Schnell ’01, Heather Bolton Suber ’02, Dr. Ralph Swearngin and Sarah Grimes Wiggins ’93. The Athletics Hall of Fame was launched in May 2024, when six inaugural members were inducted.

“We look forward to honoring the second Hall of Fame class during Homecoming,” said Jaunelle White, vice president of intercollegiate athletics and chief student development officer. “It’s always a great feeling to have our alumni back on campus mingling with our current student-athletes and coaches. These individuals were elite during their time at Atlanta Christian College and deserve to be recognized.”

Schnell attended Atlanta Christian College from 1998 to 2001, where she earned a degree in business while competing in both basketball and volleyball. On the basketball court, she earned First Team All-Conference, Scholar Athlete, and First Team All-American honors for three consecutive years. Schnell also held the title of all-time leading scorer from 1998-2001. She now thrives as a commercial construction project manager at Barnsley Construction Group and as an entrepreneur.

Suber, from Havana, Florida, attended ACC from 1998 to 2002. A dedicated two-sport athlete, she earned numerous accolades, including First Team All-Conference, Second Team All-Conference, Honorable Mention and First Team All-American. One of her most memorable achievements came when she made eleven three-pointers in a single game. Suber graduated with a degree in early childhood education and went on to earn a master’s degree in education and a specialist degree in instructional technology. For over 23 years, she has served as an educator.

Swearngin has had a distinguished career in education, athletics and ministry spanning several decades, including 20 years at ACC in roles such as professor, dean of students, athletics director and coach. He held national leadership positions with the NCCAA, served as a trustee of Point University for over 10 years, and worked extensively in ministry and education in California, earning degrees from Whittier College and Georgia State University. His athletic involvement includes 23 years as a high school football official in California and Georgia, 22 years with the Georgia High School Association — retiring as executive director in 2014 — and service on national football and softball rules committees. Honored with multiple Hall of Fame inductions and the Atlanta Falcons Lifetime Achievement Award, Swearngin has authored two books and remains active in retirement through preaching and leading Bible studies, alongside his wife of 58 years, Evelyn.

Wiggins grew up in Roswell, Georgia, where she began playing basketball at the age of ten. After two years at Florida State University, she transferred to ACC in 1990. While at ACC, Wiggins was named to the All-American team in both 1991 and 1992. In her final year, she led her team in scoring, helping them finish second in the nation, and was named national MVP in 1992. She earned a bachelor of science in elementary education in 1993 and later received a master’s degree in technology and media sciences from Georgia Southern University in 2009. For the past 33 years, Wiggins has worked as a dedicated educator. In 1997, she married Todd Wiggins. Together, they have two children, Preston, 26, and Logan, 22.

Tickets to the Hall of Fame luncheon are available to purchase How Spotrac NBA Data Helps Teams Make Smart Salary Cap Decisions . To learn more about the Athletics Hall of Fame, please visit skyhawkathletics.com.